These are the top 5 questions you should ask yourself before building a website.
Question 1: What Are The Goals & Strategies of My Website?
Having a pretty website is not enough in today’s competitive online business environment. You need to have a game plan when building a website. Setting your goals and strategies from the start will help your web designer to come up with a professional and functional website.
Question 2: What Kind of Website Do I Want?
Taking into consideration the type of business you own, you will need to decide on the type of website to reflect your company and the products/services that you offer. Do you like the minimalistic ones or those that have bold fonts and colors? Remember, when a visitor drop in on your site, you’ll only have about 3-5 seconds to tell them who you are and what you do.
Question 3: How Do I Market My Website?
If you are a new small business owner with little or no budget, how are you going to market your website? The first thing you’ll need to do is to find out where your ideal customer is “hanging out”. Are they on social media and which social media are they on? Do they read certain kind of magazines, blogs? Do they listen to podcasts, webinars, etc? Understanding the online consumption of your ideal client will help you to be more strategic in marketing your website.
Question 4: What Do I Want My Visitors To Do When They Visit My Website?
Imagine your website is done and you have a good homepage or a landing page. When a visitor drops by, what do you want them to do? Do you want them to read a ton of stuff and just move on? Would you want them to book a discovery call with you? Do you want them to subscribe to your opt-in? Do you want them to buy your products/services?
Question 5: Would I Want To Manage My Website?
Finally, do you have the capacity to manage your website? Or would you like to outsource it to a Virtual Assistant or your website designer to do the job? Managing your own website gives you ultimate control and outsourcing it to others reduces the load while you build your empire. Are these questions helpful to you? If you have other good questions to ask, please leave it in the comments below. If you want a 30min free call to analyze your website, you can click this link to schedule a call. You can also download this checklist before building your website. Or you can check them off against your existing website. Please let me know what other topics related to website and designs that you are interested to know. Cheers!